Goal: Promote healthy eating, fitness, and community engagement for young adult parents with kids aged 3–10.
Solution: Designed a vibrant, family-friendly event identity, including a poster, signage, Instagram carousel, and stickers, to make the festival approachable and engaging.
Impact: Through research, ideation, and iterative design, I refined a cohesive, engaging visual system that effectively communicates a concept, earning the Faculty Excellence Award for creativity and execution.
Tools used: Adobe Illustrator and Adobe Photoshop.
Poster
Welcome Signage
Directional Signage
Instagram Carousel Post
Stickers
Process Slides
